Exclusive | Popular food influencers dish on ‘iconic or overrated’ NYC restaurants
- The Shapiro sisters, known as @Sistersnacking on social media, have gained popularity by providing candid reviews of iconic and new restaurants in NYC through their series 'Iconic or Overrated,' assessing whether establishments live up to their reputations.
- Their rise as food influencers began on Instagram in 2015 and expanded significantly during the COVID-19 pandemic through engaging TikTok content, drawing national media attention with viral reviews of restaurants, thereby establishing a strong presence in the culinary scene.
- The success of @Sistersnacking has evolved into a full-time business for three of the sisters, who deliver quality content across multiple platforms, maintaining a balance between showcasing local Connecticut favorites and renowned NYC eateries, which appeals to a broad audience both locally and internationally.
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The culinary landscape of New York City is a melting pot of flavors and experiences, with iconic eateries that have been beloved for decades and newer establishments vying for attention. In the midst of this culinary chaos, four sisters from Glastonbury, Connecticut, have risen to prominence as influential voices in the food world. Sara, Madison, Carly, and Julia Shapiro, collectively known as the Shapiro sisters behind the popular social media account @Sistersnacking, have been making waves with their candid reviews of Manhattan’s culinary landmarks in their series, "Iconic or Overrated."
The Rise of @Sistersnacking
The Shapiro sisters' journey into the world of social media food influencers began organically. Growing up in a family that shared a deep love for food and dining, they naturally gravitated toward the culinary scene. Their affinity for food was nurtured by their parents, Suzi and Alan, who encouraged their daughters to explore the diverse dining options available in their hometown of Glastonbury and later in New York City.
Early Beginnings on Instagram
In 2015, the sisters joined Instagram, initially posting pictures of the foods they enjoyed in New York and Connecticut. This early start laid the groundwork for their eventual rise to fame. By 2020, they had garnered a significant following, with about 20,000 enthusiasts eager to see their next food escapade.
The TikTok Breakthrough
The COVID-19 pandemic presented both challenges and opportunities for the sisters. With everyone staying home and relying on takeout, the sisters saw an opportunity to not only sustain their Instagram presence but also to expand into TikTok. They began sharing quickie reviews of their takeout experiences and mixing in cooking videos when they could all cook together at home. This strategic move paid off, as their content resonated with a younger audience on TikTok.
Viral Reviews and National Recognition
Madison Shapiro’s review of a $28 skirt steak special at a New York City steakhouse in December 2021 went viral, garnering over 6 million views on TikTok. The restaurant’s sudden surge in popularity caught the attention of national media outlets, including Forbes and Bon Appétit, which featured Sistersnacking in a story about the impact of social media on the restaurant industry.
The "Iconic or Overrated" Series
The Shapiro sisters' most notable series, "Iconic or Overrated," has become a staple of their content. In this series, they review well-known and iconic restaurants to determine if they still live up to their hype. Recent stops have included the Bidwell Tavern in Coventry, White Horse Tavern in Newport, R.I., Frank Pepe’s Pizzeria in New Haven, and even the Shady Glen Restaurant in Manchester – a local landmark of casual dining – which Sistersnacking deemed "Iconic!" Each review is meticulously planned, with the sisters spending their own money and time to ensure they are providing accurate and unbiased feedback.
Iconic Restaurants Under the Microscope
- Bidwell Tavern: Known for its rustic charm and farm-to-table cuisine, the sisters evaluated whether this Coventry gem still holds up to its reputation.
- White Horse Tavern: In Newport, Rhode Island, the sisters explored one of America’s oldest taverns to see if its historical significance translates to modern-day dining.
- Frank Pepe’s Pizzeria: A visit to Frank Pepe’s in New Haven allowed them to assess the enduring appeal of this legendary pizzeria.
- Shady Glen Restaurant: This Manchester local favorite was praised for its casual dining experience, highlighting the importance of community-driven eateries.
The Business Behind @Sistersnacking
The success of @Sistersnacking has transformed into a full-time business for three out of the four sisters. Madison, Carly, and Sara work tirelessly to create high-quality content that not only entertains but also serves as a resource for food enthusiasts. Their mission is to help others navigate the vast array of food choices available, ensuring that no one wastes their money on mediocre dining experiences.
Expansion Across Social Media Platforms
Beyond TikTok and Instagram, @Sistersnacking operates across multiple social media platforms, including YouTube and Facebook. They have also established a dedicated website (Sistersnackingllc.com), further solidifying their presence as influencers in the culinary world.
Local Roots and International Reach
Despite moving out of Connecticut, the sisters remain deeply connected to their local roots. Their followers appreciate the recommendations for Connecticut’s best eateries as much as they enjoy the reviews of New York City’s iconic spots. This blend of local charm and international flair has contributed significantly to their widespread popularity.
Conclusion
In an era where social media dominates the way we discover new restaurants and share our dining experiences, the Shapiro sisters have carved out a unique niche. Their passion for food, coupled with their commitment to honest reviews, has made them indispensable voices in the culinary landscape. Whether you’re a New Yorker seeking insider tips or simply looking for authentic recommendations from fellow food enthusiasts, @Sistersnacking is a destination worth exploring. As they continue to dish out their candid opinions on iconic or overrated NYC restaurants, one thing is clear: these sisters are here to stay, guiding us through the ever-evolving world of dining with their signature blend of family love and culinary expertise.
