Fall Back: Check out the attractions, fashion and food at the American Dream

As the seasons change and the days get shorter, New Yorkers and visitors alike are seeking out exciting destinations that offer a mix of entertainment, luxury, and culinary delights. Just outside the bustling city, the American Dream in East Rutherford, New Jersey, stands as a premier shopping and entertainment complex that is poised to become your new favorite destination. This sprawling mall offers a plethora of attractions, top-tier fashion brands, and a diverse range of dining options that cater to every taste and preference.

A Shopping Paradise

Located in the heart of New Jersey, the American Dream is a shopper's paradise that rivals the best fashion districts in New York City. The complex boasts multiple floors of high-end boutiques, flagship stores, and specialty vendors. At the luxury shopping and dining division, The Avenue, visitors can indulge in exceptional attire from renowned brands like Saks Fifth Avenue, Hermès, Dolce&Gabbana, Saint Laurent, Louis Vuitton, Tiffany & Co., and Gucci.

Luxury Shopping at The Avenue

Step out like a celebrity at The Avenue, where the décor is as refined as the fashion. Stroll through stylish indoor courtyards to find curated collections of designer goods. The Avenue’s fine dining establishments add to the aesthetic, presenting sophisticated menus in chic indoor settings. Whether you’re looking to refresh your wardrobe with the latest looks from Armani Exchange, Aritzia, Levi’s, lululemon, and Mango, or shop shoes for all seasons at Aldo, Clarks, DSW, Foot Locker, Skechers, UGG, and Vans, The Avenue has it all.

Specialty Stores and Flagships

American Dream features three floors of top clothing, footwear, and accessory brands, along with department stores and specialty boutiques. Expanded collections await at American Dream’s H&M, PRIMARK, Uniqlo, and Zara flagships, and exclusive offerings like Toys”R”Us and IT’SUGAR, the world’s first and only candy department store. For those who love anime merchandise, American Dream has an especially large amount of stores dedicated to these unique items.

Exciting Attractions

Beyond its impressive shopping array, American Dream offers an extensive range of entertainment options that cater to all ages. The complex houses indoor theme parks and attractions that make it a day-trip destination or a weekend getaway.

DreamWorks Water Park

One of the standout attractions at American Dream is the DreamWorks Water Park. This water wonderland features every type of slide imaginable, all well-designed and packed together for easy access. The park also includes a huge wave pool and a lazy river, making it a must-visit for water enthusiasts. Whether you’re looking to cool off during the warmer months or enjoy some winter fun at the indoor ski resort, Big SNOW, there’s always something exciting to do at American Dream.

Nickelodeon Universe

For thrill-seekers, Nickelodeon Universe offers an indoor theme park experience like no other. With rides and attractions inspired by beloved Nickelodeon characters, this park provides endless entertainment for families and kids of all ages. The park includes both classic rides and modern attractions, making it a perfect destination for both nostalgic visitors and new fans alike.

Indoor Skiing at Big SNOW

Imagine skiing in the summer in New Jersey – it sounds like something out of a dream Big SNOW, located within the American Dream complex, makes this a reality. This innovative year-round ski resort offers a unique skiing experience that combines natural snow with advanced technology to create a real skiing experience, even without the snow.

Diverse Dining Options

When it comes to dining, American Dream offers an incredible variety that satisfies every craving. From fast-casual options to fine dining establishments, there’s something for everyone.

The Avenue’s Dining Delights

The Avenue’s fine dining establishments add to the luxury experience, presenting sophisticated menus in chic indoor settings. CARPACCIO, a celebrity-favored establishment, serves authentic Italian fare, while Vinoteca provides an interactive wine and beer experience to complement fine Italian cuisine. Jarana is a unique Peruvian restaurant where you can find flavorful dishes and craveable cocktails. Mozzarella Bar is an elegant venue where small plates and handcrafted beverages shine.

Food Court and Casual Eats

For quick and crowd-pleasing bites, the food court at American Dream offers a variety of options. Vanessa's Dumplings, Jollibee, and the world’s first MrBeast Burger location are just a few of the choices available. Yard House presents the world's largest selection of draft beer along with over 100 menu items made from scratch daily.

Entertainment Beyond Shopping

American Dream is more than just a shopping mall – it's an entertainment complex that offers a wide range of activities and events for all ages.

Events and Performances

The mall often hosts various events and performances, including baseball signings, curling national championships, Chinese New Year celebrations, and Kpop Dance contests. These events are often held on the first floor below the large openings in the other floors so that people can crowd around and look down from all three floors.

Gaming and Amusements

For those looking for something more interactive, The Gameroom offers a variety of games and activities. You can also explore rooms made up of touch screens where you can play real-life video games, visit an escape room, or ride animal scooters around the mall. The complex also features arcade games, two mini golf courses, a mirror maze, and much more.

Conclusion

The American Dream in East Rutherford, New Jersey, is a must-visit destination for anyone looking to indulge in exceptional shopping, dining, and entertainment. With its luxury shopping division, The Avenue, offering top-tier brands and designer goods, and its extensive range of dining options from casual eats to fine dining, there’s something for every taste and preference. Whether you’re a thrill-seeker looking to enjoy the indoor theme parks and water park, or simply someone who wants to relax and enjoy the atmosphere, American Dream has it all. So why wait? Fall back into the excitement and explore all that American Dream has to offer