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Rihanna Teases the Return of Savage x Fenty Fashion Show: 'We Want a New Message' (Exclusive)

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Rihanna Teases the Return of Savage x Fenty Fashion Show: 'We Want a New Message' (Exclusive)
  • Rihanna is preparing to relaunch the Savage x Fenty Fashion Show with a new direction, emphasizing a fresh message and logo to redefine the brand's identity and narrative.
  • Since 2018, Savage x Fenty has been lauded for promoting body positivity and diversity, drawing significant attention and awards, including an Emmy for choreography in 2022.
  • Rihanna's impact in fashion extends beyond Savage x Fenty, with a history of innovative collaborations like Fenty x Puma, reinforcing her role as a major trendsetter committed to inclusivity.

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Rihanna, the celebrated singer and entrepreneur, has hinted at the return of her highly acclaimed Savage x Fenty fashion shows. The news comes as a significant update to the lingerie brand's future endeavors, with Rihanna emphasizing a new message and logo for the upcoming shows. This development has left fans eagerly anticipating the next installment of the star-studded event, which promises to redefine the brand's narrative once again.

A Legacy of Inclusivity and Diversity

Since its inception in 2018, the Savage x Fenty brand has been at the forefront of promoting body positivity and racial diversity. The first non-televised fashion show took place during New York Fashion Week, featuring models like Bella Hadid, Gigi Hadid, Indira Scott, and Slick Woods. This event was hailed as a celebration of racial diversity and body inclusivity by Harper's Bazaar.

The first televised special, Vol. 2, premiered on September 10, 2019, at the Barclays Center in Brooklyn. This show was notable for its high-energy performances by Halsey, Migos, Big Sean, DJ Khaled, Fat Joe, Fabolous, Tierra Whack, and A$AP Ferg. The event also featured appearances by supermodels Gigi Hadid and Bella Hadid, as well as musician 21 Savage.

A Year of Growth and Recognition

Vol. 3 of the Savage x Fenty Show premiered on September 24, 2021, showcasing Rihanna's Fall 2020 collection. This edition included performances by Travis Scott, Miguel, Rosalía, Bad Bunny, Ella Mai, Mustard, and Roddy Ricch. The runway featured an impressive lineup that included Bella Hadid, Big Sean, Cara Delevingne, Christian Combs, Normani, Paloma Elsesser, Lizzo, Demi Moore, Gigi Goode, Irina Shayk, Laura Harrier, Paris Hilton, Rico Nasty, Ryan Garcia, Shea Couleé, Willow Smith, and Jaida Essence Hall.

This season of the show garnered significant recognition. Parris Goebel's choreography for Vol. 3 earned the show a Primetime Emmy Award for Outstanding Choreography for Variety or Reality Programming in 2022. The show also received nominations from the Set Decorators Society of America Awards and the Art Directors Guild Awards, solidifying its position as a standout in the fashion industry.

The Next Chapter: A New Message and Logo

Rihanna recently teased the return of the Savage x Fenty Fashion Show, hinting at a new direction for the brand. In an exclusive interview with PEOPLE, she expressed her desire to bring back the fashion shows with a fresh perspective. "We want a new message, a new logo," she emphasized, indicating a significant overhaul of the brand's identity.

This transformation aligns with Rihanna's vision of re-launching everything, from new collections to a revitalized brand image. The upcoming show promises to introduce a "brand new Savage X Fenty," setting the stage for an exciting new chapter in the brand's history. The focus on a new message suggests that the show will not only showcase stunning lingerie but also delve deeper into themes such as empowerment and self-expression.

Behind the Scenes: Planning and Preparation

The planning for the next Savage x Fenty Fashion Show is already underway. Rihanna has been working diligently to ensure that every detail is perfect, from the runway designs to the musical performances. The show is expected to feature an array of renowned celebrities and models, all working together to create an unforgettable experience for viewers.

Rihanna's commitment to her brand is evident in every aspect of her work. As an entrepreneur and artist, she continues to push boundaries and challenge conventional norms. The return of the Savage x Fenty Fashion Show promises to be a spectacular event that will captivate audiences worldwide.

Parenting and Personal Life

Beyond her professional endeavors, Rihanna has been open about her personal life as a mother. She shares two sons, RZA and Riot, with her partner, rapper A$AP Rocky. When asked about her go-to mom uniform, she revealed that she looks for comfortable, stretchy, and easy-to-move-in clothing that won't scratch either her or her children. This practical approach reflects her busy schedule as a mother and entrepreneur.

A Legacy in Fashion

Rihanna's impact on the fashion industry extends far beyond the Savage x Fenty brand. Her influence can be seen in her collaborations with other brands like Fenty x Puma, which she launched in 2017. The success of these collaborations has further solidified her position as a trendsetter and innovator in the world of fashion.

Her dedication to inclusivity and diversity has made Savage x Fenty a favorite among consumers. The brand's commitment to celebrating all body shapes and encouraging confidence has resonated with audiences around the globe. As Rihanna continues to evolve and adapt, it is clear that her influence will remain a driving force in shaping the future of fashion.

Conclusion

The return of the Savage x Fenty Fashion Show is more than just an event; it represents a new chapter in Rihanna's journey as an entrepreneur and artist. With a focus on delivering a fresh message and logo, the upcoming show promises to be an exciting blend of style, music, and inclusivity. As fans eagerly await the next installment of this star-studded event, one thing is certain: Rihanna will once again redefine what it means to be fashionable and empowered.

References

  • Rihanna Teases the Return of Savage x Fenty Fashion Show (Exclusive)
    • People.com
  • Rihanna reveals to People that she wants the Savage x Fenty fashion shows to return: “We want a new message, a new logo.”
    • Twitter.com
  • Rihanna Alludes to Doing Another Savage X Fenty Runway Show 2 Years After Her Last.
    • JustJared.com
  • Savage X Fenty Show - Wikipedia
    • Wikipedia.org