'Wicked' Fashion & Beauty Merch I'm Shopping Ahead of the Film

As the highly anticipated movie adaptation of the Tony Award-winning musical "Wicked" inches closer to its November release, fans are getting ready to immerse themselves in the magical world of Oz. But why wait for the film to hit the theaters when you can already indulge in the enchanting fashion and beauty merchandise? We take a closer look at the latest collaborations and must-have items that will make you feel like you're stepping into the Emerald City.

The Magic of "Wicked"

For those who haven't been following the buzz, "Wicked" is the long-awaited film adaptation of the hit Broadway musical. Starring Cynthia Erivo and Ariana Grande, this movie promises to bring the iconic characters from the stage to life in a way that will captivate audiences of all ages. The story follows Elphaba, a smart and misunderstood witch, and Glinda, the popular and charming princess, as they navigate their complex relationship and the magically charged world of Oz.

A Treasure Trove of Merchandise

The excitement around "Wicked" has led to an explosion of creative collaborations across the fashion and beauty industries. Here’s a rundown of some of the most intriguing and must-have items:

Apparel and Accessories

• Target Exclusive Collection
  • Target is leading the charge with an exclusive collection designed by the film’s costume designer, Paul Tazewell. The line features a range of apparel and accessories, including a black stripe cardigan inspired by the Shiz University uniforms, a "Wicked" "W" sweater for adults, and kids’ dresses and graphic tees. The collection is available now with a full rollout on November 3.
  • Elphaba and Glinda Costumes
  • For Halloween, Target offers Elphaba and Glinda costumes and accessories for both adults and kids. The highlight is an only-at-Target Glinda dress-up kit inspired by the film’s "Popular" scene.

Beauty and Skincare

• R.E.M. Beauty x Wicked
  • Ariana Grande’s cosmetics brand, R.E.M. Beauty, has launched a Wicked-inspired collection of glowy and hydrating makeup and skin care. Spend $30 on these products on Ulta.com through November 30, and you’ll receive a free full-sized Midnight Shadows Lustrous Liquid Eyeshadow.
  • Beekman 1802 x Wicked
  • Doctor-founded skin and body care brand Beekman 1802 teamed up with Wicked on a collection of face masks, skin creams, body mists, and gift sets that began selling out within hours of launch.

Home Decor

• Stanley Quenchers x Wicked
  • The iconic Stanley Quenchers brand has released limited-edition pink and green tumblers inspired by Elphaba and Glinda. These tumblers are available in 40-oz and 20-oz sizes, perfect for sipping your favorite drinks while imagining yourself in the magical land of Oz.
  • Cambridge Satchel x Wicked
  • Cambridge Satchels, known for their high-quality structured bags, have reimagined their Mini Sophie style in Wicked Green Metallic leather, Pink Glitter Metallic leather, and luxurious black velvet.

Toys and Collectibles

• Mattel x Wicked
  • Mattel is offering a range of Wicked-themed fashion dolls, including Elphaba, Glinda, and Nessarose. These collectibles are perfect for fans of the musical or anyone looking to add a touch of magic to their toy collection.
  • Funko Pop x Wicked
  • Funko Pop has released collectible figurines of Elphaba and Glinda in their Shiz University looks, allowing fans to display their favorite characters on their shelves.

Music and Entertainment

• Wicked Soundtrack on Vinyl
  • Target is offering an exclusive soundtrack version of “Wicked The Soundtrack” on vinyl and CD from Universal Music Group. This is the perfect addition for music lovers who want to experience the magical world of Oz through sound.
  • Wicked Bluetooth Karaoke Machine
  • Inspired by the film’s fantastical music, Target is also offering a Wicked-themed Bluetooth karaoke machine and microphone. These items are set to make your karaoke nights more enchanting than ever.

Shopping Adventures in the Emerald City

As you delve into the world of Wicked merchandise, Target is making sure that every shopping experience feels like an adventure in the Emerald City. On November 3, Oz-themed shop-in-shops will launch at most Target stores nationwide, featuring a dedicated and enchanting space to explore the assortment inspired by the movie’s scenes and characters.

For those who prefer to shop online, Target.com offers a brand experience available 24/7. This digital platform features green and pink motifs, custom video content, and themed animations that create an immersive environment reminiscent of the film. Here, you can get the latest details on new product launches, pre-orders, and items coming soon as well as information on the Wicked-themed in-store events happening in your area.

TargetCircle Week: Save Big on Thousands of Items

To make your shopping experience even more exciting, Target is hosting a TargetCircle week from October 6-12. During this period, you can enjoy deals on thousands of items across various categories. Be sure to preview the deals to plan your shopping spree accordingly.

The Wicked Merchandise Ecosystem

The excitement around Wicked merchandise extends beyond Target. Several other brands have also collaborated to bring their unique take on the magical world of Oz. Here’s a brief look at some of these collaborations:

• Her Universe x Wicked
  • Her Universe offers a chic collection of fashion-forward pop culture clothes for fans. Their Wicked-themed apparel is designed to make you feel like a true witch or princess.
• Béis x Wicked
  • Béis, a luggage brand founded by Shay Mitchell, has released a limited-edition travel collection featuring four silhouettes: The Wicked Weekender, The Wicked Tote, The Wicked Backpack, and The Wicked Toiletry Kit. These bags are crafted from durable vegan leather and come in green, pink, and black.
• H&M x Wicked
  • H&M has released a 12-piece capsule collection inspired by the film. This includes graphic tees, sweaters, a dress, purse, and blazer. The collection is expandable and offers something for everyone.
• Voluspa x Wicked
  • Voluspa has released a green and pink collection featuring glass and tin candles, reed diffusers, and gift sets. These home essentials are perfect for creating a magical atmosphere in your home.
• Conair x Wicked
  • Conair has launched a movie-inspired hair tools collection featuring clips, scrunchies, headbands, and gift sets. There are even limited-edition versions of their best-selling Hair Dryer with Diffuser in green and pink.
• OPI x Wicked
  • OPI has released a collection of four Wicked-inspired xPRESS/ON nails, including a glow-in-the-dark set, in addition to nine shades of Infinite Shine polish and 12 shades of Nail Lacquer polish. There are also two multi-packs: a 12-Piece Mini Pack of Nail Lacquers and a Nail Lacquer Duo Pack.

Conclusion

The anticipation for "Wicked" is palpable, and the fashion and beauty merchandise available now is a testament to the enduring magic of this beloved musical. Whether you're dressing up for Halloween, shopping for unique collectibles, or simply adding a touch of magic to your daily life, there’s something for everyone in the world of Wicked merchandise. So go ahead, indulge in these enchanted items, and get ready to immerse yourself in the magical world of Oz before the film hits the theaters.

Related Stories

• Béis x Wicked
  • Take flight with the Béis x Wicked travel collection. The Shay Mitchell-founded luggage brand welcomes a selection of limited-edition offerings: four brand-new bag silhouettes — The Wicked Weekender, The Wicked Tote, The Wicked Backpack, and The Wicked Toiletry Kit, each sold in green, pink and black, and crafted from durable vegan leather — plus Béis’ best-selling Rollers in two Wicked-inspired colorways.
• R.E.M. Beauty x Wicked
  • R.E.M. Beauty, Ariana Grande’s cosmetics brand, has launched a Wicked-inspired collection of glowy and hydrating makeup and skin care. Plus, when you spend $30 on R.E.M. Beauty Wicked products on ulta.com through November 30 (or while supplies last), receive a free full-sized Midnight Shadows Lustrous Liquid Eyeshadow.

By embracing this magical merchandise, you’re not just preparing for the film’s release; you’re stepping into a world of enchantment that will continue to captivate you long after the credits roll. So, what are you waiting for? Dive into the world of Wicked merchandise today and experience the magic for yourself.